The world’s first range of sleepwear that’s scientifically proven to improve sleep quality.
- sleepdeep performance sleepwear® has been scientifically proven to increase sleep quality by 64 per cent
- sleepdeep® users woke up 75 per cent less during the night
- Unique mix of natural Merino Wool and Eucalyptus Tree fibres regulate body temperature
- sleepdeep® also improves concentration, emotion, perception and decision making
- Women are twice as likely to have a bad night’s sleep
- From the age of 20 our sleep quality declines
- sleepdeep performance sleepwear® is currently on sale through Kickstarter
A former advertising executive has created the world’s first range of sleepwear that has been physiologically and psychologically proven to increase sleep quality, leading to improved health and general wellbeing.
James Smith spent three years researching sleep and sleepwear before creating sleepdeep®. He engaged with leading experts to understand the science of sleep and discovered the critical role that body temperature plays in ensuring good quality sleep.
Studies have shown that sleep deprivation or bad quality sleep can contribute to a whole range of diseases including cancer, diabetes, heart disease, mental health issues and high blood pressure, costing businesses and the NHS billions of pounds. To improve sleep quality James developed a new fabric called SOMNOTEC® which is made from a blend of 94 per cent natural fibres.
The innovative fabric combines ultra-fine merino wool known for its natural thermoregulatory properties with a plant-based fibre extracted from eucalyptus trees, which is capable of wicking sweat three times faster than merino alone.
Together, the fibres work efficiently to wick away sweat during the night and keep your body temperature at an optimum level for good quality sleep. The plant-based fibre is also twice as smooth as silk and gives sleepdeep® an ultra-soft feel against the skin. James said: “The sleepwear we have created really does help you get a better night’s sleep, meaning you are more refreshed to face the day ahead. “Room temperatures in our homes have risen by nearly 6oc over the last 50 years and this causes us to be too warm to sleep properly. Sleeping naked is not the answer as sweat stays on the body and causes hot and cold spikes throughout the night that lead to poor quality sleep. “The problem with traditional sleepwear is that many of the fabrics used are not good at managing thermoregulation. Synthetic fabrics such as polyester are very poor at absorbing moisture, while natural fabrics like cotton or silk are poor at evaporating moisture, so we created something that worked.”
Studies show that room temperatures in our homes now exceed 18.3°C, which is above the accepted optimum temperature for quality sleep, with the hottest rooms being those in a flat, semi-detached or end of terrace home.
However, sleeping naked is not the answer as the sweat the body produces to cool down sits on the body but with sleepdeep® it is absorbed and the body’s cooling process is accelerated. He came up with the idea after struggling to sleep when it was too warm. “I tried to find something that would help me sleep but while there was plenty on offer that tracked sleep quality there wasn't much that improved sleep quality so I set about changing that. I wanted to create something that you would naturally wear for bed that helped you sleep and sleepdeep® does that."
sleepdeep® was tested on volunteers who clocked up more than 1,000 night’s sleep before the right blend of fibres was perfected.
The science behind the sleepwear was led by neuroscientist and sleep expert Professor Vincent Walsh. They found that the people wearing sleepdeep® fell asleep 53 per cent faster, woke up 75 per cent less during the night, and experienced 64 per cent more deep sleep. Participants also kept sleep diaries and subjectively rated their sleep quality as 2.5 times better than when they slept naked or wore traditional sleepwear.
Sleep research shows that as adults our sleep quality gets worse as we get older, and the outlook is particularly bad for women, who are twice as likely as men to suffer from poor quality sleep. “Insomnia is known to be a bigger problem for women, but historically over 90 per cent of sleep research was, and still is, carried out on male subjects. This is because the menstrual cycle makes it harder to measure the effects of sleep. Our scientific research ensures that sleepdeep® works for everyone because it was developed on both men and women.” said Mr Smith.
They also assessed the cognitive effects of wearing sleepdeep® on women, and found that there were significant improvements on concentration, emotion, perception and decision making after wearing sleepdeep® sleepwear. Professor Walsh said: "I was initially sceptical about the idea that sleepwear could improve sleep quality. After the first phase of scientific testing, the physiology and psychology of sleep were clearly improved by the absorbency and wicking properties of the textile. In addition to improving sleep quality, further testing showed significant improvements in concentration and other cognitive functions after wearing sleepdeep®.
The professor, who was so impressed by the test results, he invested in the company, added: “Finally we carried out tactile tests – how does the fabric feel? The results of this were overwhelming. sleepdeep® was chosen as the preferred fabric to the touch by 94 per cent of our testers. At the end of the process, I think it’s the most clearly applicable piece of scientific research I’ve done in 30 years, and the only one to cause me to invest in a company of any kind.”
Other significant investors in sleepdeep® include Tim Ashton, one of the founding investors in British cycling brand Rapha.
sleepdeep® is currently on sale through Kickstarter. Pre-orders are being accepted from now, through to midnight on Monday 12th November. RRP £189.99. www.sleepdeep.co.uk
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