About Us

1.8m Images downloaded by the media
927 Brand members
205730 Images Hosted
17922 Journalist & Influencer Members
26 Countries

The Sunday Times  -  The Telegraph  -  The Daily Mail  -  House Beautiful  -  Period Ideas  -  Grazia  -  Good Homes  -  Good Housekeeping  -  Period Living  -  Stylist Magazine  -  Style at Home  -  Closer  -  Woman & Home  -  Homes & Gardens  -  Wedding Ideas Magazine  -  The English Garden  -  SheerLuxe.com  -  Foodies magazine  -  ABSOLUTE MAGAZINES  -  Livingetc  -  Accent Magazines  -  Metro  -  The Cheshire Magazine  -  House & Garden  -  Red Magazine  -  Homes & Antiques magazine  -  ELLE Decoration  -  Beautiful Irish Interiors  -  Metro Online UK  -  Country Homes & Interiors

WHAT’S OUR STORY?

Press Loft is the largest online PR tool specialising in the Interior & Gift sector with teams set up around the globe. We work to connect brands and PR agencies with journalists, bloggers and social influencers. Founded by Nikki Snell in 2006 after needing a system to manage her clients' images for her PR Agency, zero2one PR, Press Loft soon took off as a business in its own right.

Simplifying the PR process between brands and the media is what we’re all about. Gone are the days where journalists have to request a high res image one-by-one. Housing all PR content in an online press room allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.

Our clients not only save hours of time with automated image distribution and contact management, but having an online press room also broadens their media reach, bipasses foreign language barriers, and tracks all activity and results with detailed reporting.

  1. 2006

    Press Loft was founded by Nikki Snell on Portobello Road in London as an image library tool

  2. 2008

    Introduced Press Release and Journalist Request services

  3. 2011

    Launched into Australia

  4. 2013

    Launched into France and Germany

  5. 2014

    New international site went live with global launch. Shortly after, teams set up in Italy and Spain.

  6. 2017

    Launched new Influencer Outreach tools

  7. 2018

    Re-designed Image Library launched seeing downloads increase by 30%

WHO DO WE HELP?

BRANDS

We help brands to increase their press features by providing them with the simple DIY tools to connect with top media online, anytime.

Request a free trial

PR AGENCIES

Our PR tools work inline with PR Agencies' campaign strategies and in turn save them time, broaden their reach, and provide detailed reporting.

Request a free trial

JOURNALISTS + INFLUENCERS

We are the free ultimate resource for journalists and bloggers looking for products / images / brands for their articles. All free, online and easy to access 24/7

Free forever, register now

Services

Image Library

Online press rooms for brands' photo management. Putting your products in front of the press 24/7, for instant download anytime by our network of journalists.

Press Releases

Clients can create beautiful press releases using our simple editor. These are sent to our opt-in journalist network. Images can easily be downloaded in high res, making our press releases even more helpful for journalists.

Journalist Requests

Journalists looking for images, loans, expert comment or giveaways can submit alerts which are sent to our client network where they can then pitch themselves in directly.

Influencer Outreach

Simplifying the collaborative process between brands and bloggers / social influencers. Brands can simply send out an alert stating their collaboration preferences, and influencers who match the criteria can pitch themselves in.

Reporting

We offer detailed reporting for each of our services, allowing brands to easily track their progress, ROI and activity. From media monitoring to image download alerts through to press release and influencer campaign engagement tracking.

Brands + PR Agencies

Request a free trial

Create an online press office, connect with top journalists + influencers, track your results.

Journalists + Influencers

Register free

Source and download free-to-use images and PR news. Connect and collaborate with 1000+ brands.

OUR GLOBAL NETWORK

INTERESTED?

Get in touch with our friendly team!


info@pressloft.com | live chat

Brands + PR Agencies

Request a free trial

Create an online press office, connect with top journalists + influencers, track your results.

Journalists + Influencers

Register free

Source and download free-to-use images and PR news. Connect and collaborate with 1000+ brands.

Your images

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